Coors Light was born in the Rocky Mountains of Colorado in 1978. And that is where the brand story begins. The Rocky Mountains reach their highest point in Colorado, where pasture-lands and tree-lined valleys of streams and lakes give way to vast ranges of snow-capped mountains. To craft its mountain cold refreshment, Coors looked to the mountains and to the power of cold. Coors Light is cold-lagered for a crisp, clean taste, cold-filtered for a brilliant, bright appearance and cold-packaged at the peak of freshness. Coors Light now applies its cold-staged brewing process throughout the country. Quite simply, Coors Light is Made to Chill.
American Style Lager